Commerce (English Medium) इयत्ता १२ - CBSE Question Bank Solutions for Entrepreneurship

An entrepreneur perceives opportunities, synthesizes the available information and analysis emerging patterns so that it can be shared and supported by all customers, partners, employees and suppliers. Comment on any two factors involved.

Fast Rite Ltd. manufactures a variety of stationery but its most popular product is its pen. Three varieties of pens to suit the need of its users.

The details of the pens are given in the table below.

The total fixed cost is Rs. 2,56,000.

Calculate the following from the information given above.

1. Total weighted average contribution margin
2. Breakeven Quantity for each variety
3. Break even (in Rupees) for Four-in-one Ball Pen

 Define the term environment scanning.

What is the purpose to scan the environment?

Define branding?

Why is a logo important for a company?

What is labelling?

Define advertising?

 Differentiate between trade mark and brand mark?

What is the purpose of logo?

 Differentiate between ATL and BTL.

 What are the qualities of a good brand name?

What are the various types of brand names from the entrepreneur’s perspective?

Explain the important factors affecting the choice of channels of distribution by the manufacturer.

Arvind has started his Italian food based restaurant. Does he have to register his trademark? And give the reasons for the same.

What is acquisition?

Differentiate between consolidation and merger.

 Vimal Company Ltd., were earlier producing pencils, now they have decided to further venture into the field of notebooks and paper. What do you think is the company attempting to do? Identify and explain the concept

Explain the following term with proper example:

 Cash flow

Explain the following term with proper example:

 Cash inflow