Types of SEO

There are mainly two types of SEO 

1. On Page SEO:  It includes Provision of good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc. 
2. Off-Page SEO : It includes link building, increasing link popularity by submitting open directories, search engines, link exchange etc.

Techniques of SEO 

SEO plays an important role in increasing website traffic. There are mainly two techniques involved in designing your SEO: 

1. White Hat SEO: These are techniques that search engines recommend as part of good design. It involves things like relevant and engaging content and well labelled images.
2. Black Hat SEO: In simple words this is manipulating search engines to rank your website. It involves techniques like creating your webpage as a replica of a famous webpage, thus tricking search engines.