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प्रश्न
"Advertising can only create demand. Personal selling is necessary to convert demand into sales". Explain.
टिप्पणी लिखिए
उत्तर
Advertising informs and persuades people to buy a product/service. Such information and persuasion creates interest and desire. People visit shops to look at and buy the product/service. Whether they actually buy or not depends upon the effectiveness of salespersons. Thus, personal selling converts demand into sales.
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Importance of Personal Selling
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