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"Advertising can only create demand. Personal selling is necessary to convert demand into sales". Explain. - Commercial Applications

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प्रश्न

"Advertising can only create demand. Personal selling is necessary to convert demand into sales". Explain.

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उत्तर

Advertising informs and persuades people to buy a product/service. Such information and persuasion creates interest and desire. People visit shops to look at and buy the product/service. Whether they actually buy or not depends upon the effectiveness of salespersons. Thus, personal selling converts demand into sales.

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Importance of Personal Selling
  क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
अध्याय 4: Sales and Selling Process - QUESTION BANK [पृष्ठ ७७]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 4 Sales and Selling Process
QUESTION BANK | Q 18. | पृष्ठ ७७
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