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प्रश्न
Choose the incorrect statement about pricing objectives as a factor affecting the price of a product.
विकल्प
If a firm's objective is to maximize profits in the short run, it should charge maximum price for its products.
If a firm's objective is to capture market share, it should keep low price of its product.
If a firm wants to attain product quality leadership, it should charge lower prices.
If a firm is facing problems in survival due to stiff competition, it may offer discount on its products.
उत्तर
If a firm wants to attain product quality leadership, it should charge lower prices.
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संबंधित प्रश्न
What are the factors affecting determination of the price of a product or service? Explain.
Answer the following question.
Price of a product in influenced by many factors. Explain any four such factors.
Which one of the following factors is not relevant to price fixation?
While the product costs set the lower limits of the price for a product, the upper limit of price which a buyer would be prepared to pay is decided by: