Question

Differentiate between ‘Product Concept’ and ‘Societal Marketing Concept’ of marketing management philosophies on the basis of:

Answer 1

S. No.	Basis	Product Concept	Societal Marketing Concept
1.	Meaning	It is based on the idea that customers will choose goods with the best features, performance, and quality.	The goal of societal marketing is to satisfy customer demands and desires while also advancing society at large.
2.	Main focus	The product itself is the primary subject of the product concept. It allows the creation and delivery of excellent products with outstanding features and behaviors.	The primary goal of the societal marketing concept is to simultaneously address consumer wants and the well-being of society. Businesses that stick to this idea seek to benefit consumers and advance environmental and societal well-being at the same time.
3.	Means	Constant product development, innovation, and improvement are the methods used to put the concept into practice. Businesses spend money on research and development (R&D).	Including social and environmental factors in corporate operations and marketing plans is one way to put the societal marketing concept into effect. Organizations use Corporate Social Responsibility (CSR) programs, environmental sustainability initiatives, and ethical business practices.
4.	Ends	By providing excellent products that meet or beyond client expectations, the product concept seeks to achieve market success and profitability.	This idea has two goals: first, it aims to efficiently satisfy consumer demands and desires; second, it aims to improve the general state of society and the environment.