Question

Differentiate between 'Production concept' and 'Marketing concept' of marketing management philosophies on the basis of:

1. Meaning
2. Main focus
3. Means
4. Ends

Answer 1

S. No.	Basis	Production Concept	Marketing Concept
1.	Meaning	Emphasizes efficient manufacturing and mass output.	Focuses on determining and meeting the requirements and desires of customers.
2.	Main Focus	Lowering costs and increasing production efficiency.	Generating value for customers and ensuring their satisfaction.
3.	Means	Economical methods of production and economies of scale.	Product differentiation, consumer segmentation, and market research.
4.	Ends	Marketing created goods (product-centric).	Satisfying client needs (customer-centric).