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प्रश्न
Distinguish between convenience product and shopping product.
उत्तर
|
Basis of Difference |
Convenience Product |
Shopping Product |
|
Demand |
Convenience products have a continuous and frequent demand. |
Shopping products have a relatively less frequent demand. |
|
Nature of Products |
Essential commodities come under the category of convenience goods. |
Generally, such goods are durable in nature |
|
Unit of Purchase and Price |
These products are available in small units and have low unit prices. Thereby, such products have a low-profit margin. |
These products usually come in bigger units and have high unit prices. Thereby, the profit margin is also high. |
|
Nature of Purchase |
Such products are brought impulsively without devoting much time and effort. |
Such products are not brought impulsively and the consumer devotes considerable time and effort to compare the price, quality, etc. of the product. |
|
Example |
Ice-creams, medicines, newspaper, stationery items. |
Jewellery, furniture, clothes, etc. |
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संबंधित प्रश्न
Mediquip Ltd. is a company dealing in the distribution of medical equipment. The company recently imported 15000 units of sugar testing machines to test the sugar levels without taking blood samples. For deciding the marketing strategy, the Chief Executive Officer of the company called a meeting of the marketing heads of different zones.
In the meeting, Sandeep, the North Zone Marketing Head, suggested that since the machines were sophisticated they need to visit hospitals to personally, explain its working to the hospital staff who would be using the machines. He also suggested that additional trained people may be recruited for the same.
Himanshu, another Zonal Head, added that since a lot of money had been spent on the import of the machines, the company was short of funds to pay to the additional staff as suggested by Sandeep
Rahul, a newly appointed Zonal Head of South Zone suggested that since the size of the order is not large, a detailed study of the factors determining the choice of channels of distribution is required before making the right choice.
1) Identify the factor influencing the choice of channels of distribution which were discussed in the meeting.
2) Also, explain briefly the other consideration to be taken care of in each factor identified in part (a).
Explain how the 'product-related factors' affect the choice of channels of distribution?
List the characteristics of convenience products.
Product is a bundle of utilities. Explain.
What are industrial products? How are they different from consumer products? Explain.
______ is a process of classification of products into different groups on the basis of some important characteristics such as quality, size, etc.
What are the characteristics of convenience products?
In which type of product the number of customers is limited?
Which type of products are available in small units and have high unit
Rohan is manufacturing lunch boxes for school going children. To maximize the profits, he decided to improve their quality and added a hot case to the boxes. As a result of this improvement in the product, its sale increased gradually. Which of the following marketing philosophy was involved :
Creams and medicines are the examples of ______ products.
