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प्रश्न
Explain any two methods of direct selling.
उत्तर
- Door-to-Door Salespersons: The producer employs sales force who approach customers at their residences/offices, book orders and deliver the goods. For example, Eureka Forbes Ltd. has been selling its 'Aquaguard' brand of water purifiers and vacuum cleaners through this method. Sales call is the original and the oldest form of direct marketing. Many companies such as Avon, Amway and Tupperwave are also using this method.
- Retail Outlets: A big company opens its own chain of retail stores in different parts of the country. It may also franchise a number of retailers to sell its products. Bata India Ltd. and Raymonds have adopted this method.
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संबंधित प्रश्न
Which of the following is not included in the function of physical supply?
______ refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.
A distribution channel serves as a link between producers and consumers. Give a reason either for or against.
What is direct selling?
Describe the longest channel of distribution available for consumer products.
Explain the most appropriate channel of distribution to sell heavy industrial products.
Mention four cases where direct selling is more suitable than indirect channels of distribution.
Explain any two types of consumer products with examples.
Describe the various types of channels used for distributing the products.
Explain the methods of direct selling
