Question

Explain the following function of marketing:

Standardisation and grading

Answer 1

Across markets and production batches, this marketing approach guarantees the quality and specifications of the products and services. Uniformity in performance, appearance, safety, and other areas is guaranteed by standardizing products, procedures, and services. This facilitates market access, increases brand recognition, and reduces manufacturing costs. Grading, on the other hand, groups items according to performance, size, color, or quality. It allows for price ranges and educated customer choice.