Question

Explain the steps involved in e-tailing transaction.

Answer 1

The main steps involved in e-tailing are as follows:

1. Visit the Website: The customer logs into the e-tailer's website through his/her mobile phone/personal computer/laptop. This visit creates a selling opportunity for the e-tailer. In order to create a good first impression on the customer, the website should be simple, with proper arrangement of products and other related aspects.
2. Choice of Product: After looking into the product, its features, price, delivery time span, etc., the customer chooses the product for purchase.
3. Online Payment: After choosing the product, the customer books payment online through debit/credit card, e-wallet, etc. The e-tailer may provide a unique user account to keep the transaction safe. In rare cases, the e-tailer may allow cash on delivery of product.
4. Delivery of Product: Once the e-tailer receives the order and payment, he takes steps to deliver the product. The delivery of the product would depend on its availability in the inventory nearest to the customer's address. In some cases, an e-tailor just creates a plateform through a website. The transaction actually takes place between the customer and a business firm. Most e-tailers take care of the entire procurement and disbursement process.
5. Customer Feedback: In e-tailing there is no shopping store environment. Therefore, the customer's experience during the process of online buying is very important for the e-tailer. On the basis of customer feedback the e-tailer can take necessary corrective actions to solve the problems faced by customers. Late delivery, wrong product, damaged products are some of the complaints of customers. These problems must be solved and prevented in future otherwise the e-tailer will lose customers.