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प्रश्न
“If you don’t adapt, you don’t endure”. Evaluate the validity of the statement.
उत्तर
Yes, it is correct. The business environment is increasingly becoming uncertain and complex due to political realignments, economic crises, terrorism threats, technological innovations and natural disasters.
In rapidly changing environments, one rule of thumb applies: If you don’t adapt, you don’t endure. It is the core idea behind environmental scanning, which refers to the means by which organizations gather information on changing conditions and incorporate those observations into a process where necessary changes are made.
The right information, combined with the right adaptations, can determine an organization’s future viability. Environmental scanning can help you identify the trends that are most likely to directly affect the organisation and product. Then an entrepreneur can craft a strategy that will help him take advantage of various changes occurring and get through the success and at the same time if he is not aware of what the environment surrounding his business he is sure to fail.
(i)E.g., HMT watches lost its market to Titan;
(ii)Sony failing to understand the changing trends in mobile phones and therefore losing it’s market share.
Value Points:
(i)Spirit of Enquiry
(ii)Services to others
(iii)Initiative
(iv)Self-existent
(v)Awareness of responsibility of citizenship
(vi)Social service
(vii)Endurance (viii) Tolerance
(ix)To protect national property.
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संबंधित प्रश्न
What is required to convert an idea into opportunity?
What are the factors an entrepreneur has to keep in mind while assessing the market?
Discuss the steps involved in the investigation of ideas.
Vinay was a young entrepreneur who wanted to start a new business with an initial investment of 25 lakhs. He was not sure of what business he has to undertake. His friend suggested seeking the help of professionals who would spot the latest trends in the market and give him an idea, but Vinay decided to do it by himself. Suggest the various ways by which he can do it.
Given below are the factors necessary for developing a successful idea.
Identify the correct combinations from the given options.
Pooja after finishing her catering course wanted to start her pastry shop in her home town - Jaipur. She knew that there were a lot of national and international tourists who visit the place whom she considered as her target customers. She also planned to have a centralised kitchen to make the pastries and then use vans to transport to various shops all around Jaipur. For the same, she also decided to rent a warehouse near to her centralised kitchen. |
From the above case study, identify and explain the factors which Pooja has paid attention whilst doing market assessment.
Explain the first five steps involved in idea and opportunity assessment.