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Mita Has a Successful Ice Cream Business at Bikaner, Namely "Smart Flavours' Ice Creams Are Utterly Delicious. She Makes Ice Creams from Fresh Milk and the Same Are Available in a Wide - Business Studies

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प्रश्न

Answer the following question.
Mita has a successful ice cream business at Bikaner, namely "Smart flavours' ice creams are utterly delicious. She makes ice creams from fresh milk and the same are available in a wide range of flavours and packs. She sets viable business objectives and works with the same in mind in order to ensure that the customers will come back for purchasing.
Having the first-mover advantage, her business was doing well. To earn higher profits, she started cutting costs. This would sometimes lead to delay in delivery and the ice cream was not reaching the market in time. Over a period of time, the demand for her ice cream declined and because of it, the competitors entered the market. She lost some of her market share to competitors.
At the beginning of the summer season, she got back to backorder for the supply of 4,000 ice cream packs of different flavors for special occasions. To ensure that the task was completed and orders delivered in time she hired additional workers. She was, thus able to produce and deliver the ice cream packs but at a high production cost. While completing activities and finishing the given task for achieving goals, Mita realized that she was ignoring one of the important aspects of management.
Identify the aspects of management that has been ignored by Mita. Also, explain the same with the help of an example.

टिप्पणी लिखिए

उत्तर

The aspect of management that is being ignored is ‘efficiency’. This is because efficiency involves completing the task with the minimum possible cost and resources. Here as she was required to hire more workers to complete the task on time, she ignored the aspect of efficiency and only focused on effectiveness.

For example, if more workers are hired ⇒ task gets completed on time ⇒ then this is effective, but if more workers are hired ⇒ and cost increases in the form of increased salary ⇒ then it is not efficient.

Similarly, if a task is carried out with the same number of workers ⇒ Less cost ⇒ then it is efficient, but if the task is carried out with the same number of workers ⇒ and there is a delay in completion of work ⇒ then it is not effective.

shaalaa.com
Concept of Management
  क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
2018-2019 (March) 66/1/1

संबंधित प्रश्न

'Management is the process of getting things done.' State the meaning of the term 'process' used in this statement.


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What is meant by 'Management of people'?


What is meant by management ?


Why is management considered to be a multi-dimensional
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"Management is universal" Comment.


Read the following text and answer the following question on the basis of the same:

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Read the following text and answer the following question on the basis of the same:

Simplex Limited had been taken over by Mundhra Group immediately following India's independence. Since then it enjoys a rich record of industry presence and experience. In 2005, with the aim to accelerate growth the company had gone through several rounds of meetings and discussions before launching ERP system to attract large projects. The management had done effective forecast and critical thinking regarding allocation of resources to reduce wastage. For this purpose, the company had laid down multiple courses of action to meet the challenge of adverse situations. In 2008, the company suffered loss in many projects due to the great recession despite taking many cost cutting measures. The management had taken utmost care regarding the possible outcome and timely review of the plans to achieve the set target during that hard time. In 2010 the system implemented successfully which subsequently helped the company to execute numerous projects with precision and timeliness.

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  1. Identify and state the organisational structure adopted by the company.
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