Question

Read the following text and answer the following questions on the basis of the same:

The name and taste of Coca-Cola is known to almost each and every individual in India as well as throughout the world. This carbonated soft drink holds the most market share in the soft drink market and got itself a special seat in each and every gathering. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these are Diet Coke, along with others including Caffeine free Coca-Cola, Diet Coke Caffeine free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla and the list goes on. It has capitalized on each and every opportunity to market itself effectively and place itself in the middle of every gathering. The main reason for such an outstanding placement of product goes to the way they have established the connection between every occasion and the need for Coke to be present there, product design and creative advertising.

Identify the feature of Business Environment which the Coca-Cola Company managed to get in their favour.

विकल्प

• Complex

• Specific and general forces

• Futuristic

• Mental Exercise

Answer 1

Specific and general forces

Explanation -

Both specific and generic forces influence the business environment. Individual firms are directly and quickly affected by specific forces (such as investors, customers, competitors, and suppliers) in their day-to-day operations. General forces (such as social, political, legal, and technological conditions) have an impact on business businesses, and hence may only have a secondary impact on an individual organisation.