Question

"Uttam Ayurvedic Ltd." is an established Indian company manufacturing organic consumer goods like toothpastes and shampoos. It has planned to increase its market share from 30% to 40% in the current financial year.

With the expanding market of organic products, other companies in the consumer goods industry have also launched these products with organic components. The competition in the market has increased and it was found that the sales of Uttam Ayurvedic Ltd. came down and its market share was reduced to 23%.

Identify the limitation of planning highlighted in the above case:

विकल्प

• planning may not work in dynamic environment.

• planning is time consuming.

• planning involves huge costs.

• planning reduces overlapping and wasteful activities.

Answer 1

planning may not work in dynamic environment.

Explanation:

Nothing is steady in the evolving corporate environment. Accurately predicting future environmental developments becomes challenging. Since planning cannot anticipate everything, there may be challenges to successful planning.