Question

What are the characteristics of a good brand name :

विकल्प

• The name should be short and easy to spell, pronounce and remember.

• A brand should suggest the benefits or qualities of the product and also suit its functions

• The name should be unique as well as adaptable to packaging and labelling requirements

• All of the above

Answer 1

All of the above

Explanation - 

The following characteristics make for an excellent brand name:

1. The name should be simple to remember, spell, and pronounce. Ponds, for example, Rin.
2. A brand should convey the product's benefits or attributes while still being functional. Boost, for example, or Fair & Lovely.
3. The name must be distinct and flexible to packaging and labelling needs. It should also be flexible to various advertising mediums and languages.
4. A brand name should be adaptable to new products if they are introduced under the brand.