Question

What are the general rules governing an endorsement?

Answer 1

1. Truthfulness: It must be real and not misleading.
2. Disclosure: Any material connections must be disclosed.
3. Personal Experience: This should be based on the endorser's actual experience or expertise.
4. Accuracy: Claims should reflect typical results and be up-to-date.
5. Compliance: Must adhere to relevant legal and regulatory requirements.