Question

What is marketing?

Answer 1

Marketing involves meeting the needs and desires of current and potential clients more efficiently than competitors. The organization's primary goal is to meet the requirements and desires of its customers. As William Stanton describes it, "Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying goods and services to the benefit of present and potential customers."

Answer 2

According to Cundiff and Still, "Marketing is the business process by which products are matched with the market and through which ownership transfers are effected." "Marketing includes all activities involved in creating place, time and possession utilities."