Question

Which marketing management philosophy lays emphasis on bringing continuous improvement in the quality of the product?

विकल्प

• production concept

• product concept

• marketing concept

• social marketing concept

Answer 1

product concept

Explanation:

The goal of product concept is to continuously improve the product's quality by adding new features, among other things. According to the theory of product orientation, a company's ability to maximize profits depends on its ability to develop its products.