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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
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Define the term GAAP.
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______ is an interaction where as ______ is a process.
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A market is a mechanism through which ______ are exchanged.
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______ is not a concept of market.
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What is a market?
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Which one of the following is not one of the Ps of marketing?
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______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
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Marketing mix for products consists of ______.
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Transportation, warehousing, inventory relates to ______.
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The term marketing mix refers to ______.
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The skimming, penetration, parity are decided in which of the marketing mix strategy?
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"It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?
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______ represents an integrated approach to marketing.
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Marketing Mix represents the ______ of an enterprise.
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An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.
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What is place mix?
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Define the term 'marketing mix'.
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An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
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Enumerate the elements of a price mix.
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