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Define the term 'marketing mix'. - Commercial Applications

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प्रश्न

Define the term 'marketing mix'.

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उत्तर

Marketing mix refers to a combination of four P's, viz. product, price, promotion and place. These are closely interrelated because decisions in one area influence those in others. These constitute the core of a company's marketing system.

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अध्याय 2: Marketing mix - 4 P's - QUESTION BANK [पृष्ठ ३७]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 2 Marketing mix - 4 P's
QUESTION BANK | Q 1. | पृष्ठ ३७
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