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प्रश्न
Define the term 'marketing mix'.
उत्तर
Marketing mix refers to a combination of four P's, viz. product, price, promotion and place. These are closely interrelated because decisions in one area influence those in others. These constitute the core of a company's marketing system.
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संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Justify the following statement.
Promotion plays an important role in marketing.
Explain in detail the 7Ps of Marketing.
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
Which one of the following promotion tools has mass reach?
Which of the following are considered as the pillars of marketing?
The skimming, penetration, parity are decided in which of the marketing mix strategy?
______ represents an integrated approach to marketing.
Enumerate the elements of a price mix.
