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प्रश्न
Answer the following question:
Differentiate between horizontal communication and vertical communication.
उत्तर
Horizontal Communication | Vertical Communication | ||
(i) | The flow of information between two or more persons working at the same level of authority is called horizontal communication. | (i) | The flow of information from the top level or from the superiors to the lower level or subordinates is called vertical communication. |
(ii) | It is essential for achieving coordination in the enterprise. | (ii) | Its purpose is to communicate policies, procedures, programs, order, etc., through lower levels. |
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