Question

Describe any two qualities that a salesman selling LCD Television should possess.

Answer 1

1. Technical Knowledge: 
   1. Understanding of Product Specifications: A good salesman should have comprehensive knowledge of the technical aspects of LCD televisions. This includes understanding screen sizes, resolution (e.g., 4K, Full HD), refresh rates, contrast ratios, connectivity options (HDMI, USB ports), smart TV features (like built-in streaming services), and other technical specifications.
   2. Ability to Explain Features: The salesman should be able to explain these features clearly and concisely to customers, highlighting the benefits and how these features will enhance their viewing experience. This helps customers make informed decisions and feel confident in their purchases.
2. Excellent Communication Skills:
   1. Active Listening: Effective communication involves not only talking but also listening to the customer's needs, preferences, and concerns. By understanding what the customer is looking for, the salesman can tailor their pitch to better suit the customer's requirements.
   2. Persuasion and Relationship Building: Good communication skills enable the salesman to build rapport with customers, address any doubts or objections they might have, and persuade them of the advantages of purchasing a particular model. Clear and empathetic communication helps in building trust and long-term customer relationships.

Answer 2

• The salesperson should thoroughly describe the LCD television, skillfully demonstrating its features and explaining its quality, performance, and usefulness.

• The salesperson should possess strong persuasive skills. He should understand the reasons for objections and work to convince the customer. To achieve good sales, the salesperson should remain calm and avoid arguing with customers.