Advertisements
Advertisements
प्रश्न
Describe code of advertising by ASCI.
उत्तर
Code of Commercial Advertising by ASCI:
- Advertisements must be truthful. All deceptions, claims and comparisons which relate to matters of objectively ascertainable facts should be capable of substantiation.
- Where advertising claims are based on or supported by independent research or assessment, the source and date of this should be indicated in the advertisement.
- Advertisements should not contain any reference to any person, firm or institution without due permission; nor should a picture of any generally identifiable person be used in advertising without his or her permission.
- Advertisements shall not distort facts nor mislead the consumer by means of implications or omissions.
- Advertisements shall not be so framed as to abuse the trust of consumers or exploit their lack of experience or knowledge.
APPEARS IN
संबंधित प्रश्न
'Though advertising is one of the most frequently used the medium of promotion of goods and services, it attracts a lot of objections.' Explain any four such objections.
____________ is an advantage of advertisement.
For the following two statements choose the correct option:
Statement I: Advertising is an impersonal form of communication.
Statement II: Advertising lacks direct feedback.
The most commonly used tool of promotion which is a paid form of communication and in which the sponsor bears the cost of communicating with the prospects is ______.
The word 'advertising' means turning of ______ to something.
Any paid form of non-personal communication about an organisation, good, service or idea by an identified sponsor is called ______.
______ is any paid form of non personal persuasion and promotion of ideas, goods and services.
In advertising, the ______ has control over the contents and the timing of the message.
Define the term 'advertising.'
Comment upon the following:
Advertising increases the price of products.
