Question

Differentiate between ‘Selling Concept’ and ‘Production Concept’ of marketing management philosophies on the basis of: 

1. Meaning
2. Main focus
3. Means
4. Ends

Answer 1

S. No.	Basis	Selling Concept	Production Concept
1.	Meaning	The marketing concept emphasizes aggressive marketing and promotional efforts to get clients to purchase a company's products or services.	The production idea in marketing management aims to maximize efficiency and output.
2.	Main focus	The selling concept aims to maximize sales transactions and convince clients to purchase existing products, regardless of their needs or wants.	The manufacturing approach focuses on efficiency and maximizing output. Companies want to increase production capacity, reduce costs, and achieve economies of scale.
3.	Means	The selling concept involves aggressive techniques such as personal selling, advertising, promotions, and direct marketing.	The production approach involves investing in technology, optimizing processes, and managing the supply chain to increase efficiency and output.
4.	Ends	The selling concept aims to increase sales income by persuading people to purchase existing products through aggressive marketing and promotions.	The manufacturing approach aims to maximize efficiency and output to meet the need for uniform goods.