Question

Even after providing good food, excellent hospitality and other services, "The Concept', a five star hotel, is facing problem of low demand for its rooms. To increase demand of the rooms in the hotel the Chief Executive Officer of the hotel called the Marketing Manager for advice. The Marketing Manager suggested that with a booking for three days and two nights package the hotel should announce an offer to provide free dinner along with complimentary breakfast for one day, as well as a free stay for one day at a good resort for its clients within a month.

The promotion strategy or approach suggested by the Marketing Manager is ______.

पर्याय

• Above the line

• Below the line

• Through the line

• None of the above

Answer 1

The promotion strategy or approach suggested by the Marketing Manager is below the line.

Explanation:

• Below the line (BTL) promotions are targeted, personalized strategies like offers, discounts, and direct engagement.
• The suggested promotional package is a direct approach to attract specific customers, making it a BTL strategy.