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प्रश्न
Explain any five ways of changing an individual’s attitude by persuasion.
उत्तर
The credibility, reliability, trustworthiness, confidence, and skills of the communicators are important determinants in the process of persuasion.
- Fast speakers are apparently better at persuading than people who speak slowly.
- Attractive people are better persuading than unattractive people., Hence advertisers look for attractive models, movie stars.
- Messages that do not seem to contend to persuade the individual to change his attitude, tend to be more persuasive.
- Sometimes, when people are distracted by some extraneous events and are inattentive to what is being said, they are persuaded more easily.
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संबंधित प्रश्न
With reference to Milram’s experiment, discuss why and when people obey others.
Write a short note on the following :
Attitude and its components.
Briefly explain any two techniques of persuasion that can be used to change people’s attitude.
Describe any three ways to reduce Cognitive Dissonance.
Kirti bought a birthday gift for her close friend, Soma. Soma did not like the gift but did not express this to Kirti. She thought that it would make Kirti feel bad. Instead, she told Kirti that it was very thoughtful of her to give her a gift.
- Describe the process used by Soma to change her own attitude. (2)
- Outline any two ways by which Soma changed her attitude. (2)
