Question

Explain the disadvantages of e-advertising.

Answer 1

E-advertising suffers from the following disadvantages:

1. Overload: Every advertiser wants consumer attention and too many ads clutter. It becomes essential to create campaigns that will emotionally connection with the target audience.
2. Too Much Data: The data gathered through e-advertising can cause confusion. It is therefore necessary to decide in advance indicators of success impressions, click through or sales.
3. Too Many Choices: It is difficult to identify the website that will target the audience in the most effective manner. The advertisor has to search for niche sites for his product or service.
4. Limited Scope: A large number of consumers in India still rely on traditional forms of advertising. Therefore, on line advertising is used together with other media.
5. Controversy: Several on line advertising practices are controversial. Regulations are increasing. Online ad venues may not be adequate. Some publishers hide their content behind pay walks due to declining ad revenue.
6. Risk: E-advertising can cause a serious damage to the company's image in case it is not done properly. Once something is published on the Internet it is almost impossible to remove it. Therefore consistent monitoring and control are essential.