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प्रश्न
Explain 'Types of buyers' as considerations related to market while selecting a channel of distribution.
स्पष्ट करा
उत्तर
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Individual Buyers:
- These buyers purchase products for personal or household use in small quantities.
- Channels with multiple intermediaries (e.g., wholesalers and retailers) are preferred to ensure convenience and accessibility.
-
Business/Industrial Buyers:
- These buyers purchase products in bulk for production or operational needs.
- Direct channels are more appropriate to allow customization, better pricing, and direct communication between the buyer and the manufacturer.
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