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प्रश्न
In which stage of marketing is the consumer considered the king? Explain this stage briefly.
उत्तर १
The consumer is considered the king in the marketing-oriented stage.
- In the marketing-oriented stage, the business philosophy shifts to a customer-centric approach, emphasizing the importance of understanding and satisfying customer needs and preferences. Companies conduct extensive market research to gather insights into consumer behaviour and tailor their products and services accordingly.
- The goal is to deliver superior value and achieve high customer satisfaction, fostering long-term loyalty and repeat business. This stage acknowledges that a business's success hinges on its ability to meet the evolving demands of its consumers, making the consumer "king."
उत्तर २
The consumer is considered the king in the marketing-oriented stage (1960 - 1980).
- At this stage, the producers realized that business policies and programmes should be based on customer satisfaction.
- In this stage, marketing aims to know the customer so well that the product or service fits him or her and thus sells itself.
संबंधित प्रश्न
Explain any two stages of marketing.
Societal concept of ______ is most popular in todays era.
Which function of management starts before production and continues even after sale?
______ philosophy suggests, that, the organisation should earn profit through volume of production.
A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?
In this stage of marketing, the motto was to 'Sell what can be produced':
The activity involved in planning, pricing, promoting and distributing products and services is called?
Give two differences between the production oriented stage and product oriented stage of marketing.
Discuss the Sales Oriented and Product Oriented stages of marketing.
Name the stages of marketing.
