मराठी

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product? - Commercial Applications

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प्रश्न

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

पर्याय

  • Introduction

  • Growth

  • Maturity

  • Decline

MCQ

उत्तर

Decline

Explanation:

In the decline stage of the product life cycle, sales and profits begin to fall as the product loses market appeal due to factors such as market saturation, technological advancements, or changing consumer preferences. At this point, companies must decide whether to maintain the product by finding new uses or markets, harvest it by reducing costs and continuing to sell as long as possible or drop it all together by discontinuing the product.

shaalaa.com
Product Life Cycle (PLC)
  या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
पाठ 2: Marketing mix - 4 P's - EXERCISES [पृष्ठ ३३]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
पाठ 2 Marketing mix - 4 P's
EXERCISES | Q 11. | पृष्ठ ३३
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