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प्रश्न
Justify the following statement:
Social trends provide business opportunities.
उत्तर
- Society and business are inter-dependent.
- Class structure such as occupation, education, income level social status, attributes, etc. impact business decisions.
- Social trends are any type of activity that is practiced in society as a whole.
- Trends can be for a short period or long-lasting. As technology progresses the changes in social trends do change.
- Companies use their ability to anticipate social change as part of their business marketing policy, to grab business opportunities.
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