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Mention the main features of a product. Explain any two in detail. - Commercial Applications

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प्रश्न

Mention the main features of a product. Explain any two in detail.

थोडक्यात उत्तर

उत्तर

A product means anything tangible that can be offered to a market for attention, acquisition, use or consumption that can satisfy a want or need. It consists of physical objects and tangible attributes such as colour, package, manufacturer's name, retailer's prestige, etc. 

Main features:

  1. Tangibility
  2. Associated Attributes
  3. Life Cycle
  4. Exchange Value
  5. Need Satisfaction

The features of a product are given below:

  1. Tangibility: A product is tangible. It has certain physical attributes, such as shape and size, and can be seen, touched, and felt.
  2. Associated Attributes: Besides physical features, a product has certain attributes that help customers distinguish it from other products. These attributes include package, brand name, warranty, etc.
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Meaning and Nature of Product
  या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
पाठ 1: Markets and Marketing - EXERCISES [पृष्ठ १३]

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