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प्रश्न
Name any two Specific forces of business environment affecting business.
उत्तर
Specific environment refers to those external forces that affect an organisation directly. These are specific to a particular organisation. For example, a delay in the supply of raw material from the supplier directly affects the production of the company. Another example, is a change in the customer’s taste of the good produced by the company.
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Assertion (A): Changes in fashions and tastes of consumers may shift demand in the market from existing products to new ones.
Reason (R): Business environment is dynamic, i.e., it keeps on changing in consumer preferences.