Question

Preeti started her own cooking channel on Youtube ‘Mood Art’. As her subscribers increased, she was not in a position to manage everything on her own. She hired Rahul and Riya to help her with filming, editing, lighting and content research. She granted authority to them to operate within prescribed limits. She was thus, able to use her time on high priority activities like developing new recipes and content development etc. As a result, Rahul and Riya were given opportunities to develop and exercise initiative. Preeti was now able to focus on objectives and meet the target of achieving a subscriber base of one million in six months.  

1. Identify the concept of management used by Preeti to focus on objectives of her business and meet her targets.
2. Explain any five point of importance of the concept identified in (a) above. 

Answer 1

1. 'Delegation' has been utilized by Preeti. The division of labor and decision-making authority to a person who answers to a management is known as authority delegation.
2. Importance of delegation are:
   1. Effective management: When managers empower their staff, they have more time to focus on critical tasks, which enables them to operate more effectively.
   2. Employee development: By giving workers the opportunity to apply their abilities, get experience, and prepare for growth, delegation empowers them.
   3. Employee motivation: Employee confidence and self-esteem are increased when superiors trust them. Giving a task to a subordinate includes more than just sharing work; it also requires commitment from the subordinate and trust from the superior.
   4. Growth facilitation: By giving employees the opportunity to assume leadership roles in new projects, delegation aids in an organization's growth.
   5. Basis of management hierarchy: The foundation of the management hierarchy is the superior-subordinate relationships that are established by delegation of authority.
   6. Better co-ordination: Effective coordination across the departments, levels, and functions of management is developed and maintained with the support of clear reporting connections.