Question

Read the following newspaper article and identify and explain the two elements of PESTEL model which have been presented in this article:

A popular brand of mobile phones has used repurposed fishing nets in its latest model of smartphones. Fishing nets are made of Nylon which has the basic property of adsorbing moisture and water. Use of this material would make the phones waterproof and dust resistant. Every year around 6,40,000 tonnes fishing nets end up in oceans, posing a serious threat to the marine ecosystem.

According to the Managing Director, Research and Development Department, they are working to replace fossil-based raw materials with bio-based raw materials, which are renewable. The company has been researching and developing sustainable materials.

Answer 1

1. Technological environment: The term "technological environment" describes modifications to output, production techniques, equipment use, and product quality. It encompasses forces associated with scientific advancements, product enhancements, and production technologies.
2. Ecological environment: The physical environment has an effect on how firms operate as well. Natural catastrophes, pollution levels, and climate change are examples of environmental issues that might impact the supply chain or raise raw material costs.