Question

What are the services rendered by retailers to wholesalers?

Answer 1

1. Help in Distribution Retailers relieves the manufacturers and wholesalers of the burden of collecting and executing a large number of small orders from various consumers.
2. Market Information Retailer supply valuable information to wholesalers about changes in tastes, preferences, fashion, etc. of consumers
3. Large Scale Operation The manufacturers and wholesalers are freed from the trouble of making individual sales to consumers in small quantities.
4. Help in Promotion Retailers participates in the promotional activities carried by manufacturers and wholesalers such as short-time offers, coupons, free gifts, sales contests, etc.
5. Personal Attention The retailer is able to provide more personal attention to his customers than the wholesaler is, He gives special services on the spot when the articles require minor repairs.