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प्रश्न
What is marketing? State two features of the modern concept of marketing?
उत्तर
Traditionally marketing has been described in terms of its functions or activities. In this respect, marketing has been referred to like the performance of business activities that direct the flow of goods and services from producers to consumers.
In modern times, the emphasis is placed on describing marketing as a social process. It is a process whereby people exchange goods and sen ices for money or for something of value to them.
The main features of marketing are as follow:
Needs and Wants:
The main objective of the marketing process is to satisfy the needs and wants of the customers. All the marketing activities are carried out to fulfill this objective. A need can be defined as sum total of all those items which are basic to human beings. For example, food, shelter, clothing, water etc. Culturally defined objects that are potential satisfies of needs are known as Wants. For example, the basic need for water can take many forms such as cold drink or lemon water or tea or coffee, etc. These forms are known as wants. An organisation must identify’ the various needs of its customers and should develop products and services that satisfy the same.
Creating a Market Offering:
Market offering means giving an offer for goods and services by describing its features like shape, size, qualify, uses, etc. Suppose a computer is offered in a market: its various features like different sizes and prices at which it is available, technologies used, location of the shops at which it is available, etc. are described. A good ’market offer’ is one that aims at complete consumers’ satisfaction.
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संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
Explain any four facilitating functions of marketing.
What is the market? Explain the meaning of the capital market and money market.
The term market is derived from the ______ word ‘Mercatus’.
Explain the following term/concept.
Place Concept of Market
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
What is need for the market and explain the concept of marketing?
With which element is the exchange mechanism related?
Which of the following statements is incorrect?
The marketing concept is based on which of the following points.
