Question

Write a short note.

Need of mass media

Answer 1

• Mass media, which includes print, electronic, and other new forms of communication, plays a crucial role in ensuring the free flow of knowledge to all levels of society. It enables the circulation of information freely and efficiently.
• Newspapers are an essential form of mass media. They must include editorials, numerous columns, and supplements. These not only inform the readers but also give them a platform to express their thoughts, helping to strengthen democratic values.
• Television, a powerful audio-visual medium, overcomes the limitations of radio and newspapers. It offers real-time visual and auditory experiences, enabling people to witness events as they truly occur. This medium helps enhance transparency and engage citizens more effectively in democratic processes.
• Mass media is thus crucial to supporting democracy, as it educates, informs, and connects people while providing a forum for discussion and expression.