Question

Ankur Sachdeva did his MBA from ITB University. He decided to apply his knowledge of scientific management in the fast food restaurant chain ‘Coffee Bean’ set up by him. This restaurant was providing burgers, fries, shakes etc. as a part of its menu.         Now a days people are quality conscious, so he was using standardised raw materials, processes, methods, working conditions, machinery etc. The objective was to establish standards of excellence. By doing this he was not only able to reduce the cost but was also able to provide new varieties of burgers, fries and shakes leading to increased turnover.        Ankur Sachdeva also believed that there was only one best method to maximise efficiency. As a result, he developed the best way of grilling burgers, cooking fries, and preparing shakes. His main objective was to maximise the satisfaction of customers, which he was able to achieve.        Not only to learn the best way of doing a job, but to perform their tasks efficiently, ‘Coffee Bean’ regularly invests in training and development programmes to equip employees with the necessary skill and knowledge. ‘Coffee Bean’ believed that efficient employees will produce more and earn more. This will ensure their greatest efficiency and prosperity for both company and workers.

       The above case highlights the use of Scientific principles and techniques by ‘Coffee Bean’. Explain any one such principle and two techniques.

Answer 1

1. The techniques used are as follows:
   1. Standardization and simplification: Standardization is the process of establishing guidelines for all commercial operations. Eliminating needless product diversity is referred to as simplification.
   2. Method Study: Method study is the process to identify the most effective technique to complete a task. The goal is to maximize customer happiness and quality while minimizing manufacturing costs. There are a number of criteria to choose the optimal approach. Every step of the process, from collecting raw materials to delivering the finished product to the client, is included in the method research. Taylor used method study to develop the assembly line concept. 
2. The principle used here is the development of each and every person to his or her greatest efficiency and prosperity. To learn the "best method" that occurred as a result of the scientific approach, worker training is crucial. Taylor believed that efficiency might be considered from the very beginning of the hiring process. Every individual needs to be chosen using scientific methods. Then, the assigned work should be appropriate for her/his intellectual, mental, and physical capacities. They ought to receive the necessary training in order to boost productivity. Workers that are more productive would also make more money.