Question

Any paid form of non-personal communication about an organisation, good, service or idea by an identified sponsor is called ______.

Options

• Publicity 

• Public relation

• Advertising

• Promotion

Answer 1

Any paid form of non-personal communication about an organisation, good, service or idea by an identified sponsor is called Publicity. 

Explanation:

Advertising is different from publicity which refers to communication of non-sponsored commercially significant information about an organisation or its products and services through non-personal media.