Question

Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.

Reason (R): Personal selling helps in persuading customers about the merits of the product.

Options

• Both (A) and (R) are true, and (R) is the correct explanation of (A).

• Both (A) and (R) are true, but (R) is not the correct explanation of (A).

• (A) is true, but (R) is false.

• (A) is false, but (R) is true.

Answer 1

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Explanation - 

Personal selling is a highly successful advertising tactic that aids in persuading prospects of a product's virtues and therefore increasing sales.