Question

Discuss the advantages of e-tailing.

Answer 1

E-tailing offers the following advantages:

1. E-tailing provides access to consumers all over the world which helps to increase sales.
2. It is easy and inexpensive to start e-tailing. It can be launched from a single room with one computer.
3. Overheads in e-tailing are lower than that in brickand-mortar stores.
4. An e-tailer can get valuable insights into the spending habits and shopping behaviour of consumers.
5. Customers can shop from their homes without visiting a shop. For them it is very convenient, time saving and effortless.
6. Customers can buy round the clock, 24 hours, seven days a week, instead of during shop hours.