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Question
Discuss the role of the macro environment of business.
Long Answer
Solution
This is the general or overall environment in which the business operates. The success of a business is dependent on its ability to adapt to the macro environment.
Role of Macro-environment:
- Business is an integral part of the economic system prevalent in a nation.
- Business is a part of society. Social environment refers to the sum total of factors of the society in which the business is located.
- The success of a business lies in its ability to adapt and sustain political and legal changes. The legislative, executive, and judiciary are the three political institutions that direct, and influence a business.
- The natural, geographical and ecological factors have a bearing on the business.
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Types of Business Environment
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