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Question
Distinguish between 'Product' and 'Production' concepts of marketing philosophies on the following bases :
(i) Starting Point ;
(ii) Man Focus;
(iii) Means
(iv) Ends.
Solution
| Basis | Production | Product |
| Starting Point | Factory area is the starting point | Factory area is the starting point |
| Main Focus | Focusses on the quantity of product | Focusses of quality, features, and performance of the product |
| Means | Ensures availability and affordability of the product by improving production and distribution capacity | Improving the quality of the product and introduction of new features in the product |
| Ends | Earning profit through an increase in the level of production | Earning profit through the improvement in product quality |
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