Question

Explain ‘Advertising’ as element of promotion mix.

Answer 1

Marketers pay for this impersonal type of communication in order to advertise products or services. One way to reach a big number of individuals over a large geographic area is through advertising.

For example, a national daily's ad message reaches thousands of its subscribers. Because the message is standardized and not specifically customized for the needs of various customer groups, advertising is less flexible.