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Question
Explain the benefits of CRM?
Short Note
Solution
The benefits of CRM are:
- Storage: By CRM all business data is stored and accessed from a single location.
- Central location: Storing all the data of all departments like sales, marketing, customer service etc. in a central location provide immediate access to the recent data when it is required.
- Collaboration: Departments can collaborate with each other with ease.
- Improvement: It helps the enterprise to develop efficient automated process to improve business processes.
- 360-degree view: It provides a 360-degree view of all customer information, knowledge of what customers want and matching it with existing applications to consolidate all business information.
shaalaa.com
Customer Relations
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