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Question
Explain how relevant is the concept of “Atithi Devo Bhava” (Guest is our God) with respect to tourism.
Solution
- In Sanskrit “Atithi Devo Bhava” means “Guest is our God”. This is a tagline of India’s, Ministry of Tourism’s campaign to improve the treatment of tourists in India.
- India attracts millions of tourists every year but it still lags far behind compared to other destinations.
- With an attempt to improve the number of tourists travelling to India, the Tourism Department of India started this social awareness campaign which provides training and orientation to taxi drivers, guides, immigration officers, police and other personnel who interact directly with the tourists.
- This campaign educates the citizens of our country about the importance of our cultural heritage, benefits of cleanliness, importance of foreign tourists and maintaining our historical monuments.
- All these efforts will lead to the economic development of our country.
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