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Tamil Nadu Board of Secondary EducationHSC Commerce Class 12

Explain in detail how traditional marketing differ from E-marketing. - Commerce

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Question

Explain in detail how traditional marketing differs from E-marketing.

Distinguish Between
Long Answer

Solution

S.No. E-Marketing Traditional Marketing
1. Electronic marketing or E-marketing is the process of marketing products and services over the internet and networks. Goods and services that are directly purchased and sold in the market are known as traditional marketing.
2. It is a very economical and faster way to promote the products. It is very expensive and takes more time to promote the product.
3. It is quite easier for promoting a product globally in a short time. It is very expensive and time-consuming to promote the product in traditional marketing.
4. E-Business enterprises can expand their operation with minimum manpower. It needs more manpower.
5. In this marketing, the product can be sold and bought 24 x 7, round the year. That is not possible in traditional marketing.
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Chapter 15: Recent Trends in Marketing - Exercise [Page 126]

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Samacheer Kalvi Commerce [English] Class 12 TN Board
Chapter 15 Recent Trends in Marketing
Exercise | Q IV. 1. | Page 126
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