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Explain 'synergy' as a reason for 'Mergers' and 'Acquisitions'. - Entrepreneurship

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Question

Explain 'Synergy' as a reason for 'Mergers' and 'Acquisitions'.

Explain

Solution

The idea that two businesses' combined worth and performance will go above the sum of their individual parts is known as synergy. The idea that the newly created firm will provide more efficiencies, cost savings, and revenue customers than either company could on its own is known as synergy in the context of mergers and acquisitions (M&A).

Reasons for Synergy in Mergers and Acquisitions:

  1. Cost Savings:
    1. Economies of Scale: Through larger-scale operations, including shared services, built operations, and bulk material purchases, businesses can cut costs by combining.
    2. Operational Efficiency: Significant cost savings can result from the removal of duplicate duties and the simplification of procedures.
  2. Revenue Enhancement:
    1. Market Expansion: Acquiring or merging with another business might increase opportunities by opening up new markets and customer bases.
    2. Cross-Selling Opportunities: By utilizing complementary goods or services, the merged company can boost sales and expand its market share.
  3. Enhanced Competitive position:
    1. Increased Market Share: The combined business may have a bigger market share, which would provide it more clout and a competitive edge.
    2. Innovation and R&D: Research and innovation can be improved by combining resources and initiatives for improvement. resulting in a quicker time to market and the creation of new products.

One of the main drivers of many mergers and acquisitions is synergy. It encourages businesses to team up in an effort to increase productivity, save costs, boost revenue, and gain a competitive edge, which eventually improves the combined company's total worth and performance.

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2021-2022 (April) Term 2 - Set 4
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